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Art directionExhibition
Días de Viejo Color
- Role
- Identity & art direction
- Platform
- Exhibition
The brief
"Días de Viejo Color, traces of a pop Andalusia 1956–1986," commissioned by the Junta de Andalucía, traced how Andalusia absorbed British and American influence — and Hollywood — without stopping being itself.
The identity had to sound like the era — bold, typographically raw, alive — while still holding up on the gallery wall. The palette starts from the faded tones of that era's analog photography.
