Días de Color
Overview
Días de Viejo Color, vestigios de una Andalucía pop 1956–1986 was a cultural exhibition held at the Centro Cultural Baños Árabes del Palacio de Villardompardo in Jaén. The show documented a decades-long exchange: British influence along the Campo de Gibraltar, American military bases in Rota and Morón, Hollywood productions in Almería — and how Andalusia absorbed all of it without losing itself.
My role covered the full visual identity of the exhibition:
- Exhibition posters and printed materials
- T-shirt and merchandise design
- Editorial panels and introductory texts
- Díptico and promotional print collateral
- Promotional assets including Spotify integration
The challenge was to build a visual system that felt genuinely rooted in the era — bold, typographically raw, and alive — while remaining legible and exhibition-ready. The palette references the faded tones of analogue photography and printed ephemera from the period; the lettering draws from vernacular traditions local to the work it was representing.
Results
The identity became as much a part of the exhibition as its content — a visual language that earned its place among the artefacts it surrounded.
- Complete brand identity system commissioned by the Junta de Andalucía.
- Applied across posters, editorial panels, merchandise, and promotional channels.
- Exhibition ran December 2018 – February 2019, receiving press coverage and cultural visibility across the region.
- A project that sits at the exact intersection of cultural depth and visual craft — the kind of work that defines the studio's direction.
