The brief
Tremor Technologies is an insurtech marketplace connecting cedants and reinsurers through auction algorithms and data optimization. The brief was two-fold: give identity to something technically complex, and make it legible to investors who don't live in the world of reinsurance.
I built a distinctive brand system and the pitch materials that simplify the proposition without flattening it, positioning Tremor as a trustworthy innovator in a conservative sector.
