Pablo Caravaca
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BrandingProduct design

Bardo

Role
Visual direction & UI
Platform
iOS

The brief

Bardo is a mobile app that helps people normalize end-of-life by building a meaningful legacy. The brief was to talk about a hard subject without turning grim, with enough clarity to be used at a genuinely difficult moment.

I designed an editorial onboarding with black-and-white illustration that introduces the app's purpose while lowering emotional friction, and a system where every sensitive decision — writing a posthumous message, choosing who receives it — stays clear, reversible and confirmable.

Bardo — onboarding: splash, purpose and sign-up
Bardo — logotype
Bardo — brand variants and app icon
Bardo — feed, memory picker and life-words editor
Bardo — memorial profile, wishes and detail